HitsLink - Leverage Your Search Engine Marketing

This happens for every click through - not just from search engines, but from any web site that sends you traffic.

HitsLink can show you the total number of clicks, transactions and revenue for each keyword, search engine or web site link.

This example shows you for search engines or web sites that link to yours, how many click throughs you got, as well as the number of sales and revenue from each source.
"Bookmark or direct" means people who loaded your web site directly in their web browser.

Referrer	Clicks	Transactions	Revenue	Conversion Rate
Bookmark or direct	319	19	1,647.95	5.96%
www.google.co.nz	887	18	1,300.80	2.03%
search.xtramsn.co.nz	165	10	570.45	6.06%
www.google.com	1,189	3	278.00	0.25%
search.msn.com	122	3	343.10	2.46%
au.search.yahoo.com	32	3	267.15	9.38%
www.yellowpages.co.nz	14	2	136.10	14.29%
www.searchnz.co.nz	16	1	86.05	6.25%
search.yahoo.com	210	0	0.00	0.00%
www.ask.com	157	0	0.00	0.00%
www.anywarare.co.nz	149	0	0.00	0.00%
www.google.com.au	146	0	0.00	0.00%
www.google.ca	119	0	0.00	0.00%
www.google.co.uk	101	0	0.00	0.00%
Total	3477	59	4629.6

From these numbers we can see that:

• 35% of online sales are direct clicks (mostly repeat business)
• 28% of online sales are new business generated from Google NZ
• Search engine traffic accounts for 61% of online sales
• The online yellow pages advert is probably paying for itself (but with some testing we might be able to increase $136 to $500 per month)

Note that these are real numbers for a real web site (with a few details changed). Their search engine success increased dramatically recently, so you would expect the revenue for "Bookmark or direct" to be much higher after a few more months or years.

We can also measure just about any advertising you can think of, including online newsletters, printed newsletters, online advertising, printed yellow pages ads, and printed ads in newspapers or magazines.

This example shows you the clicks, sales and revenue you got from each keyword at each search engine. The keywords have been changed (fairly randomly) to make it anonymous, but the numbers are real.

Search Engine	Search Terms	Clicks	Transactions	Revenue
Google New Zealand	printers	60	6	366.30
MSN New Zealand	hp printers	31	5	235.25
Yahoo! Web Sites	Yourname.co.nz	5	3	267.15
MSN New Zealand	Your name	13	2	94.10
Google	hp ink jet	13	2	94.10
Google New Zealand	brother ink jet	8	2	136.10
MSN	Brother	6	2	296.05
Google New Zealand	canon scanner	25	1	89.05
Google New Zealand	brother PC202	22	1	60.05
Google	brother LC21BK	12	1	183.90
Google New Zealand	canon BCI21BK	11	1	89.05
Google New Zealand	BCI21BK	7	1	89.05
Google	bubble jet cartridge	2	1	173.05

This gets really powerful when you take a look at your search engine ranking for each keyword.
If you are currently ranked at #12 in Google NZ (top of page 2) for a keyword and you're getting $366 per month from it, what happens to that $366 per month when you increase your ranking to #3, #2 or even #1?

And you can do this for every keyword on the list!

Sign up for HitsLink yourself, or contact us and we'll do it for you for.
Note that due to our bulk purchase rates we can provide you with the monthly HitsLink service for les than you can buy it directly (excluding set up costs).

See also: How Do I Get More Traffic From Search Engines?