How A Web Site Can Help Your Customer Service

How A Web Site Can Help Your Customer Service

Article by Phil Donaldson, owner of

One of the most important things a web site can help you do, is improve your customer service.

Make your contact details easy to find and you've got a good start. If you're competitor is easier to get hold of than you, who's more likely to make the sale?

Add forms to your web site to make it easier for your customers to provide information or make enquiries. A form on a web site is just like a form on paper. And you can ask for information using fields and tick boxes.

Even if prospects don't use the forms on your web site, they can see you've made an effort, and they make you look approachable.

[Add a form to your web site - ask me nicely for "FormMail" with this form and I'll let you try it for free.]

A web site is always available. Your customer doesn't have to wait till you're off the phone, or come back during business hours.

But 24 x 7 access to your business means you're expected to respond smartly.
The number of businesses losing potential customers because it takes them a couple of days, or even a week, to respond to enquires made through their web site is staggering.

My experience has been that, because of the low standards, people are often impressed if you respond within half a day. And if you happen to respond within an hour, well you can't ask for a better first impression than that.

You have 2 very real opportunities here:
1. You can be the one to respond so quickly your customers tell their friends and colleagues about you.

2. Many a potential customer will send the same enquiry to several web sites that sell similar products. If you happen to respond first, you may also happen to bank the cheque.
So make an effort to win the race!

If you sell 'off the shelf' products, a shopping cart can make a customers experience easier.
By calculating totals and delivery costs they can see what they're getting, the exact price, and with very little effort.

So give a level of customer service that many web site owners fall short of, and be a shining star among a mass of burnt out web sites.

About the Author
Since 1998, Phil Donaldson has helped hundreds of business owners understand, in plain English, how their web sites can help their businesses grow, and find the simplest solutions to do it.
If you'd like to apply this system to your business, but don't have the time or inclination to complete all the steps yourself then we can help. Contact for professional web design and search engine marketing services in Wellington, New Zealand.
Free content for your web site, see: Search Engine Optimisation Article

Free Content For Your Web Site or E-zine!

You now have permission to reprint "Anyware Insights" newsletter articles on your web site or in your e-zine, provided you leave the entire article intact including the "About the Author" notice.
You have permission to change any links within the article body to link to your own web site but you must leave the "About the Author" section unchanged.
You must also send an e-mail to and include the following information:
  • Your full name
  • Your e-mail address
  • The web site URL and/or publication where the article(s) will appear
  • The issue number(s) of the article(s) you wish to reprint
  • Confirm that you will meet the TWO requirements listed above

Pass This Article on to a Friend
(they'll thank you for it)

Friend's First Name

Friend's Email Address

View HTML source for Article

Back to Articles Page  



Home | Free Consult | Our Services | EasyUpdateCart | Domain | AnywareEdit | Hosting | Survey | SEO | WebSitePackages | Newsletter | Submit URL


More info on - Professional Web Design Wellington | Web Site Design Company | Ecommerce web site design |Web Design Wellington | Free Consultation