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Sales Tip – Closing the Sale

Closing the Sale

These can be the 3 words that may kill the whole Sales process.

Selling is the simple process of solving other people’s problems so when you know that your selling purpose is going to achieve that result for your Client then why can “the Close” be such a difficult process for so many?

Many business owners have two very strong underlying fears of the Sales process and they are:
Fear of rejection
Not wanting to be seen as a “Pushy Sales person”

Closing the Sale

However if you know and have been told the benefits your Company’s products or services deliver to your clients then if the client is ready to buy why would you “fear” that the client may say No or perceive you to be “pushy” when you close the sale and ask for the order?

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Designing Your Sales Funnel

Your sales funnel is the typical path a visitor takes through your web site.
In the example opposite people typically visit the home page, then the services page and then the contact us page where our ultimate goal is for them to make an enquiry.
And as visitors pass through the funnel some will naturally drop out – hence the name funnel and the shape of it. Our goals are to increase the number of your best potential customers entering the funnel and decrease the numbers who drop out.

Supporting Pages

You can see a number of supporting pages down both sides here. These are pages that not every visitor to you web site needs to visit so they are not part of your main sales funnel. Their purpose is to give visitors any additional info they seek and direct them back into the sales funnel.
Examples of supporting pages might include frequently asked questions, your company history (a lot of people do want to read this after they’ve seen your main sales message) or your newsletter.

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