How writing your web site copy could cost you $32,000

Rules, Traps and Delays

There are a myriad of rules and traps that can cause your web site copy writing efforts to bear little or no fruit. And you will spend much longer writing the words than a professional.

While our copy writing service may seem like an unnecessary expense, once you've been through the process of writing the copy yourself and experienced just how hard it is to get your readers to take action, you'll probably wonder how we do it so cost effectively.

Don't assume that because you're an expert in your field you can successfully write the words that will convince people to buy from you. It took me 2 years to become a competent copy writer and about 4 years / 40 web sites to become really good at it (and I'm still learning after 12 years).

In our experience, when a client chooses to write copy themselves they usually add a delay of at least 3 months to the launch of their new web site. And afterwards we usually need to help them fine tune the copy to make it effective anyway. 3 months is usually a best case scenario. 5 or 6 months is typical and in some cases the launch has been delayed by 10 months because our client can not find time to write the copy - or struggles to put the words together.

The Real Cost

That may not seem like such a big deal until you consider the value of the business you lose during that time.

Let's assume that every month your finished web site helps you win 2 new customers, and each of those customers spends an average of $2000 over 5 years. Every month you delay the launch of your web site costs you $4000.

So a delay of 8 months (which is not unusual) could cost you $32,000 in lost business.

For many businesses, 2 new customers per month who spend $2000 over their lifetime are conservative estimates. You could easily double or triple this. Some can add zeros.

Is it really worth saving a few hundred dollars to write the web site sales copy yourself?

The Right Way

Not writing the content yourself does not mean you won't be involved in producing it.

As the content expert for your business it's important that we get as much input from you as possible and there are a number of ways we can gather the information from you efficiently. We can gather information from your existing marketing information, we can brainstorm with you or we can take notes over the phone. We may even ask you for a brain dump in note form. Scribbling notes is quick if you don't have to polish the words.

So let us write great content for you, while you focus on running your business. It's good for your stress levels and it's good for your bottom line.

And if you know someone who really wants to write their own copy, invite them to our next seminar to find out how:

Simplifying the Internet The Small Business Owners Guide to a Profitable Web Site


About the Author
Since 1998, Phil Donaldson has helped hundreds of business owners understand, in plain English, how their web sites can help their businesses grow, and find the simplest solutions to do it.
If you'd like to apply this system to your business, but don't have the time or inclination to complete all the steps yourself then we can help. Contact for professional web design and search engine marketing services in Wellington, New Zealand.
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