Are you time-lapse-able?

Anyware Web Design Tips:-

A Marketing Tool:

TIME-LAPSE PHOTOGRAPHY

 

More people are becoming aware that time-lapse photography can be used as a very effective marketing tool.

The benefit of the time-lapse format is that what could be a pretty boring 6 month project of a house build can be condensed into a 7 minutes video which is fascinating to watch.

What is Time-Lapse Photography?

A wonderful description I read on a post from Rob Dunsford is that "Time-lapse is like a microscope on time, it can reveal movement that we barely notice with the naked eye".

Time-lapse photography is the process of capturing lots of photos over a period of time and then assembling them together to create a video that appears sped up.

Depending on your subject and your approach to time-lapse, this can result in video footage which is very compelling, often funny and always interesting.

Anything that moves or changes slowly or infrequently makes a good time-lapse subject. On the other end of the spectrum, busy scenes also look great. We have all seen sped up videos of people racing around looking like a bunch of ants.

Remember you need to record for a lot longer than you want your finished time-lapse video to be. You generally need to shoot for at least a few minutes. As a general rule of thumb every 1 second of video comprises 24-30 photos. If you watch a 3 minute video at 24 frames per second you will need 4320 photos.

What do you need to have?

There are number of cameras on the market that can do time-lapse photography from the Point-and-shoot variety to the more complex DSLR Cameras. Even some of the iPones can achieve this effect. A quick search of Google will bring up the many varieties to choose from.

One you have your camera you then need to think about some of the other things you may need:

• A tripod is always recommended to avoid shaky video footage - shaky footage is not a good look aside from making someone like me feel slightly seasick when watching this sort of video.
• If using a camera you might want to consider a Intervalometer. This will allow you to set the shutter button at the interval you prefer.

Do's

• Plan out what interval do you want between each photo - 1 second, 1 minute, 1 hour etc.
• Consider whether you want the focus and exposure to remain the same, even if the light or subjects in the scene change.
• Try to come up with challenging or interesting scenes in your video. Be Creative.
• If using a phone beware of your battery life - have spares on hand.
• Choose your viewpoint carefully. Take time to think about how you're going to compose the scene to ensure you add visual appeal to your video.
• If you are planning on sharing your time-lapse video you might want to add music to make it more interesting for the viewer.

Dont's (taken from an article http://www.enriquepacheco.com)

• Shoot in JPG. Don't think that just because you shoot lots of photos it means you can use a more compressed file. Many bad images do not make a good one. JPG works in 8bits whilst you need a minimum of 12bits for amazing Time-Lapse photography.
• Use short shutter speed.
• Attempt to time-lapse everything Focus only on movement. Take care of every detail as if it were a still photograph.

Take a look at this well constructed time-lapse video of a complete house build:-

https://www.youtube.com/watch?v=C3iI6S7TuCA

Taken by Weaver Homes (a division of Weaver Companies Inc). Original footage was captured at 1 photo every 30 seconds over a 6 month period resulting in 45 days of capture and over 70000 photos. Can you use this technology to market your business? (We can help you figure it out with a phone call.)

Can you use this technology to market your business?
(We can help you figure it out with a phone call.)