5 Ways In Which You Can Show Your Prospects You Are A
Real, Trustworthy Person And You Know Your Stuff
by Phil Donaldson
If you want people to buy products from your web site, they must believe they can trust
you. Having an "About" page that tells people all about you can go a long way towards
1. Create a personal profile
New customers don't know you from a bar of soap and they want to ensure they're not
giving their hard earned cash to a fraudster. So having a "Personal Profile" or
"About" page that reassures them is good for sales.
When someone buys something from my web site I like to look through the web site logs.
They show me each page my customer has visited on the way to their purchase.
Customers often visit my "About" page before they buy, so I know they want
2. Show them how you can help
Remember that all your prospect cares about is "what's in it for me?"
Start your "About" page by telling your visitors how they benefit from doing
business with you.
It could be that you have very specialised knowledge or the best local knowledge, so
you can help your customers make the best choice of product. Or maybe you have free
nation-wide delivery, the widest range, the lowest prices or the best quality in town.
3. Tell your life story - as benefits
Tell your life story and few will read it with interest.
But tell it in a way that shows your prospect how your skills and experience can help
them, and you may convince them you are the person they should buy from.
For example, I don't mention how I used to feel like a sardine in my corporate cubicle
when I worked for someone I had never met. Telling my prospects how great it is now to be
my own boss now, able to write an article sitting on a deck chair in the sun, does not
show them how I can help them.
I do say how I've always wanted to work with small businesses and how I'm using my
skills to help people like you increase your sales.
4. Prove that your experience helps them
Your prospect doesn't want to know about every task of every job you've ever worked on.
But some of those tasks have developed the skills you can use to help your prospect.
So if it shows your prospects how you can help them and reinforces how good you are at
what you do, consider telling about your experiences.
5. Show your face
Opinions vary about putting your photo on your web site. Some think this is seen by
your prospects as an ego trip.
I really don't know if that's a problem or not. I do know that a photo proves you are
a real person, and a lot of web sites will benefit from that.
So build yourself the type of profile we've just discussed. Add a friendly looking
photo of yourself (I prefer a casual one, but it probably depends on what you sell).
Now back it up with several ways to easily contact you, and you'll look like a real
person who's an expert at what you do and easy to do business with.
About the Author
Since 1998, Phil Donaldson has helped hundreds of business owners understand, in plain English, how their web sites can help their businesses grow, and find the simplest solutions to do it.
If you'd like to apply this system to your business, but don't have the time or inclination to complete all the steps yourself then we can help.
Contact www.anyware.co.nz for professional web design and search engine marketing services in Wellington, New Zealand.
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