A great marketing machine is one that captures the maximum number of passing visitors then adds them to your repeat sales system where you constantly engage, educate and up-sell them.
Every business has a marketing machine. It includes everything that attracts customers to you and everything that encourages them to do repeat business with you.
If you design it, tweak it and tune it, it will consistently deliver a growing number of prospects and customers.
If you don't it will work by accident and your business will always do what it has always done.
New prospects can arrive via anything from word of mouth to Google searches to YouTube.
The list is huge (see the diagram) and with this many potential sources of customers, it's easy to become a "Jack of all opportunities" and a master of none.
Avoid "I have to get on Facebook or my business is lost."
Think about and figure out the 2 or 3 sources that are most likely to give you the best return for the least amount of your time and money.
Prioritise them and focus on them. Develop one opportunity at a time.
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