Your web site looks great, your customers say they love it and that the information is easy to find.
Or is it? Why aren't there more orders? What's going wrong?
Normally, the 2 main problems are:
- You haven't convinced your prospects to choose you (yet)
- They aren't ready to buy (yet).
Web site visitors don't usually make their decision on the first visit to your web site.
They want to choose someone they know and trust. And that takes more than one visit.
The problem is that once they leave, they don't usually come back.
So it's up to you to remind them you exist. And convince them to choose you.
Build a relationship with them over time. Show them you are an expert who can be trusted and they are twice as likely to choose you.
And if they are not ready to buy yet, the same relationship and credibility built over time will help them choose you when they are ready.
But if you fail to grab their details as they pass through your web site you've lost this customer. Forever. No opportunity to develop that all important relationship.
Your Irresistible Offer...
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Prosperous marketing, Phil
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