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Anyware Insights

April 2011

This month Phil shows you some under used ways to get your future customers across the line. Build trust and they will buy...


This month in Anyware Insights:
5 ways to build trust and boost sales
How Can Your Web Site Build More Trust?
Featured Client -Bohemein Chocolates

Small business web design tips:-


5 ways to build trust and boost sales

So you've worked your tail off to get visitors and you can see them on your web stats report.

But your phone doesn't ring. What's wrong?



While there are many boxes to tick, trust is a crucial ingredient.


Even if a great prospect believes you can provide the product or service they need, you must win their trust. And if your web site does not ooze with credibility, they will probably call someone else.


Here are 5 ways to make it ooze...



Branding is by far the most poorly executed aspect of web design, and one of the most important. Most web design companies just don't get how important.


Your web site, business card, letterhead, vehicles and signage should all look the same.

If a potential customer does not recognise your web site because it looks different to your vehicle signage you've missed an opportunity to impress them and to help them remember you.   


Think of a company that uses their logo inconsistently across different media - for example web site, vehicles or shop signage.

Can't remember them? It's much easier to remember companies with consistent branding isn't it? 


 Read rest of article   


Prosperous marketing, Phil


Any questions or comments on this article?  

Leave them on our blog    


How Can Your Web Site Build More Trust?


Anyware Web Site Audit - $130  

Free until Monday 18th April, 4pm


Anyware's web site audit tells you what your web site does well and what you can do to make it perform better.



We'll give you a simple and clear list of suggested improvements, prioritised to give you the best value for money.



Get your free web site audit


Food for thought...

Besides the autumn poets sing,

A few prosaic days

A little this side of the snow

And that side of the haze.

~Emily Dickinson


Do you want:

  • More simple advice to help your business grow?
  • Your business to appear on the Google map?
  • To succeed online in 10 minutes per day?
  • An introduction to Facebook for Business?

Find this and much more in past issues of Anyware Insights .

We welcome your feedback or questions. If you have anything you'd like to share please leave us a comment on our blog or our Facebook page



As always, we'd love to hear from you!


The Anyware Team


Anyware can help you with both the design of your website and the text.


Well written sales copy instantly shows your best customers they are in the right place.  


It makes it easy for them to find the information they are looking for and it answers all their questions.


It creates a personal connection with your best prospects, guides them through your web site and compels them to call you.


Contact Us to find out how we can help you 

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Quick Tip

Are You An Expert??



Let me rephrase that. You ARE an expert.


If you were not, you would not be able to do what you are doing now.

The real question is how much of an expert do your potential customers perceive you to be? And how do you improve that perception?


Here are some ways to  make a difference   


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Featured Client

Bohemein logo



Check out Bohemein Fresh Chocolates new web site, just in time for Easter!


Bohemein's product is at the top end of the chocolate market and the web site had to reflect this.


So we kept the brand consistent, the design simple and let the images of these stunning chocolates do much of the work.


As always, the site is simple and easy to navigate and feedback has confirmed once again that customers love this approach.


Take a peek at Bohemein's new website .  



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