Anyware Web Site Design Wellington (To see the image click download pictures)
Anyware Insights

October 2010

This month see Phil's painless process to proliferate priority prospects. (Does anyone know a word for "home page" that starts with p?).

V.I.C. Cycles have a classy new web site that we're proud to have been a part of. And it stretched our content manager to exciting new places (hopefully there's an ointment for that). 

There are still seats left for tomorrow morning's workshop, call or email us now to RSVP...we'd love to see you there!

This month in Anyware Insights:
Home Page Secrets for Conjuring Customers
Free Workshop
Featured Client - V.I.C. Cycles
Contact Us
Home Page Secrets for Conjuring Customers

The greatest compliment you can get about your web site is from your best customer just after they bought something.

It goes something like this: "finding the information I was looking for on your web site was a piece of cake".Piece of Cake

Your home page is the first step to getting more compliments like that.

You need to get your best customers attention, prove to them they are in the right place and guide them to the next step.

Who are your best customers?

Identify who your ideal customers are before you try to sell anything. Is it people who own a pre-1950's house in Kelburn, professionals struggling to find 2 hours to ride their mountain bike on Saturdays, or mums who want their baby to wear 100% natural fabrics?

You wouldn't try to sell 18 year old scotch to a homeless guy, and neither should you try to sell your product or service to anyone and everyone. 

What's the most important thing to your best customers?

You have a few short seconds to grab the attention of your busy and impatient future customer.

Simply tell them all about yourself and your product and you're guaranteed to lose their interest faster than you can say 'click here to visit the competition'.

Show them the thing that is most important to them and you will grab their attention and compel them to read on.

Are they looking for a warm, draft free home? Or maybe an easy to organise way to ride their mountain bike in an interesting new place every week? Or perhaps a wide range of natural fibre baby clothing.

Understand them and show them what they want and you're half way to the sale.

Read the rest of the article

Make the whole process REALLY EASY and drop us a line - we'll manage the process for you, exploit your expertise and minimise the time you spend on it so you can focus on running your business.

FreeFree Workshop - Work the Web
Free Seminar The Business Owner's Guide to a Simple and Profitable Web Site

tick How to Make a Simple Web Site That Converts Visitors to Customers

tick Plain English Guide to Marketing on the Internet

tick Simple Tips to Save You Time and Increase Repeat Business

PLUS Design and Branding - Leverage Your Brand by Keeping It Simple

This is a plain English, educational workshop with no technical jargon. While we will spend 5 minutes telling you about Anyware Ltd, this is not a sales pitch in disguise.

When:    Friday 22nd October, 10.00am - 12 noon

Where:   1 Market Grove, Lower Hutt
(Hetherington Johnston Ltd - Training Suite) (map)

Register today for this must-attend workshop!

Food for thought...

"The road to success is lined with many tempting parking spaces"
  - Modern Proverb

Do you want:

  • More simple advice that helps your business grow?
  • Your business to appear on the Google map?
  • To succeed online in 10 minutes per day?
  • An introduction to Facebook for Business?

Find all this and much more in past issues of Anyware Insights

We welcome your feedback or comments, please email us at with anything you'd like to share.

The Anyware Team

Free Workshop

Work the Web

The Business Owner's Guide to a Simple and Profitable Web Site

When - Friday October 22nd
Time - 10am - 12.00 noon

For more information click here

Did you know?...

To build a truly remarkable web site, one that attracts your best prospects

and converts them into your best customers, you need a great plan.

Anyware's web site marketing plan is that plan.

Read More

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 Quick Tip

When was the last time you updated your web site based on an insight from talking to a customer?

Evolving your web site like this helps you serve your current customers and attracts more like them.

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Featured Client
V.I.C. Cycles

Lower Hutt's favourite bike shop... for over 30 years

A familiar landmark in Lower Hutt, they've been providing generations of cyclists with expert advice, quality gear and strong back up for over 3 decades.

Now with their new website you can shop online, book in for a service, even register for a basic maintenance class - this website has it all, plus it looks fantastic!

Contact Us

Do you need an obligation free discussion about your website requirements?

Got a question that needs answering?  See our frequently asked questions

Contact Us today to find out how we can help you.

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