In this issue we inform you about the hidden costs of a cheap website, show you how to create the right atmosphere so your clients want to buy from you, and we feature Pommygranate Training and give you the opportunity to attend one of Jo's fantastic workshops...
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"Affordable"
web design - the hidden costs of a cheap
web site
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"Affordable" web
design companies seem attractive because of the low cost, but a cheap
web site costs less for good reason. There's probably something
missing and it's likely to be your new
customers.
Apparent Savings Before
you build your web site evaluate cost
versus benefit. And the easiest benefit to measure comes from the
increase in new customer enquiries. Compare
the amount a cheap web site will save you over 3 to 5 years (possibly
a few hundred or thousand) versus what it can cost you in new
business over the same period (possibly a few thousand or ten
thousand).
Established
web companies often focus on customers who are up to their 2nd
or 3rd
web site because most web site owners have to experience owning a low
quality web site to appreciate the value of a high quality web site.
Unfortunately this
means you have to go through an expensive mistake and potentially
waste years on a poorly performing web site before you get an
effective web site. Anyware won't give up on
you so quickly - we wrote this guide so you don't have to
experience this pain.
This guide is
written for business owners who are short on time, know their
business and their customers well and are not technical experts. And
it shows you what to watch out for if you're considering buying a
web site where the price looks too good to be true. Click here to read the full article
Discover what makes an effective web site at our next seminar or contact us and we'll help you evaluate what makes an effective web site for your business
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Every Sale Is Defined By Your Customer
Your clients don't like to be sold to, however they love to purchase your goods and services. Your job as the salesperson in your business is to create an atmosphere where your clients want to buy your products or services.
And how is this achieved? If your clients like you, believe and trust you, plus they have confidence in you and trust your Company then they just might buy from you.
If one or all of these attitudes are missing then your client just might go shop at your competitor's place. So when you deliver value and the client likes you and trusts your Company, then the sale is pretty easy and repeat business flows through the door.
To Summarise: A client first buys (likes) the Salesperson, then the Company, then the Product. Get this order wrong and the result is usually No Sale. Learn to get this order right and watch your sales conversion rate increase dramatically.
Contact us and we'll help you find the most effective option for attracting more customers from your web site enquiries. |
Instant Prize draw for being on the newsletter list!
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Click here to enter the instant prize draw for Movie Tickets or choose a gift from the Anyware Gift Shop. Want to thank your clients?We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way. Ask us about your own gift shop!
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Contact Us: |
Do you need an obligation free discussion about your website requirements? Then Contact Us. Got a question that needs answering? Then get Answers
Want more simple advice that helps your business grow? See past issues of Anyware Insights |
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Food for thought ...
"We
are what we repeatedly do. Excellence,
therefore, is not an act but a habit". Aristotle
We hope you found something of use in Anyware Insights. We welcome your feedback or comments, please email us at info@anyware.co.nz with any comments that you have about Anyware Insights.
For past issues of our newsletter, check out our newsletter archive. You'll find useful information about how to stay in touch with your best customers, email solutions for your web site, an introduction to Facebook for business and much more.
Sincerely,
The Anyware Team
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Favourites
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Seminar - Simplifying the Internet, The Small Business Owner's Guide to a Profitable Web Site When - Thursday June 24th 2010 Time- 10am - 12.00 noon
There is still time to register for tomorrow's seminar "Grow Your Business - by Simplifying Your Marketing AND Your Web Site" More info and to Register now
Google Maps:Including a street view image below your map is brilliant if your main entrance is not easy to find Google Street View
Google Places:Google has recently introduced Google Places, which makes it really easy to get your business into Google Maps, and even into the main Google search results. See last month's newsletter for the full articleTestimonials:Do you know someone who you have done some work for and can give you a great testimonial? See how we do it; we can do this for you today.
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Quick Tip
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Count the number of times you use the words
"you", "we" and "I" on your web site. If it's less than 3 times per page
you may be able to engage your customers more effectively by using
these words more often.
For daily tips you can read in 30 seconds join us on Facebook: |
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Featured Client |
Pommygranate Training
Flexible, friendly and fruitful learning, inspiring
your business to deliver optimum Customer ServiceJo is running a workshop...be in quick to reserve your seat!Friday 28th May 8.45am - 12.00pm Hutt Chamber Of Commerce, Daly Street,
Lower Hutt
"The Energiser" Refresh your customer service skills, retain and gain new
customers. Whatever industry you work in, if you are
dealing with people then this workshop will benefit you.
Send one employee, send them all. $95.00 + GST per person,
maximum of 15 people per group. Call Jo today on 04 934
1354 or email jo@pommygranate.co.nz to book your place!
"Best customer service course I have done in years."Contact us to update your branding or for a more professional Search engine friendly design. More Recent Web Sites:Bio 2000 - There's never been a better time to quit smoking!
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