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Anyware Insights

March 2010
This month in Anyware Insights:
How To Write An Article People Are Searching For - and Leverage It
Sales Tip - Create Your Customer Database
Win from our Gift Shop - Instant Prize Draw
Contact Us
Featured Clients - Bio 2000 Therapy Ltd
FREE SEMINAR - Simplifying The Internet, The Small Business Owners Guide to a Profitable Website
In this issue we show you how to write an article people are searching for, how to build your business by creating your Customer Database, and we showcase a new web site for a successful Quit Smoking Clinic - Bio 2000 Therapy Ltd.
How to write an article people are searching for - and leverage it
Next time you write an article, write what people are searching for and use it to attract customers.how to write article and leverage it

When you add an article to your web site, the keywords in your article bring visitors from Google. And the best keywords bring the best visitors.

For example, you deliver organic fruit and vegetables and you have a recipe for blueberry and apple crumble that will be included with next week deliveries.
Google says about 1000 Kiwis are searching for "organic produce" every month.

You call your article "Organic produce: recipe for blueberry and apple crumble" and add it to your web site.

You now have more than just an appealing recipe; you have a page on your web site that continually attracts potential customers searching for "organic produce".

Try it yourself - here's how to do it:
1.Pick a subject
2.Log in to Google's keyword selector tool (search Google for "keyword tool")
3.Check what keywords people are searching for related to your subject
4.Use the keywords in the title and in the text of your article
5.Add the article to your web site

Make this process really easy and contact Anyware - we'll do it for you!

For more tips on using the Internet to grow your business by keeping it simple attend our seminar or join our mailing list.
Sales Tip
Create Your Customer Database

This should be something you are already doing
If it isn't - you must start TODAY

There isn't really a business on the planet that proves an exception to the rule...collect customers' details at all costs

All you need to do is say  "I'd like to add you to my mailing list - can you fill out this please"
Alternatively, you could say "We regularly mail out specials to our customers - just fill this out and you'll be one of the first to know"

Hints and Tips to obtain their details:
1. Always ask for a customer's details - NO exceptions
2. Make it easy for them to supply their details, don't complicate the process
3. Offer an incentive and word the request in such a way that they feel they are benefiting from it
4. If someone won't give their details, don't push it
.

 
Contact us and we'll help you find the most effective option for attracting more A and B customers from your web site enquiries.

Instant Prize draw for being on the newsletter list!

Click here to enter the instant prize draw for Movie Tickets or choose a gift from the Anyware Gift Shop.


Want to thank your clients?
We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way.
Ask us about your own gift shop!

Contact Us: 

Do you need an obligation free discussion about your website requirements? Then Contact Us. Got a question that needs answering? Then get Answers
Contact Us today to find out how we can help you.
 
Want more simple advice that helps your business grow?
See past issues of Anyware Insights.
 
Random thought ...
 
Why is it called "after dark' when it really is "after light"?
 
We hope you found something of use in Anyware Insights. We welcome your feedback or comments, please email us at info@anyware.co.nz with any comments that you have about Anyware Insights.

For past issues of our newsletter, check out our newsletter archive. You'll find useful information about How to stay in touch with your best customers, Email solutions for your web site, an introduction to Facebook for business and much more.Anyware, Insightful Web Solutions (To see the image click download pictures)
 
Sincerely, 
 
The Anyware Team

 Favourites
 
Seminar -  Simplifying the Internet, The Small Business Owners Guide to a Profitable Website
When - Thursday April 29th 2010
Time - 10am - 12.00 noon

Google Maps:
How will your customers find you in 2010? Check your Google map is current and shows your business accurately, or save time and ask us to help
Is your Google map accurate?
 
Testimonials:
Do you know someone who you have done some work for and can give you a great testimonial?See how we do it; we can do this for you today.

Did you know...?
The new year is a good time to check and make sure all the details are correct on your web site. Check opening hours, contact details, maps are current, staff updates. We can help check this for you. Contact us today to set this up for you.

 Quick Tip
 

What content have you already produced that you could re-use to attract customers?
Publish it in your newsletter, on your web site, in your blog or in social media sites. Most of us write an article and don't realise how much marketing value we can get from it.



For daily tips you can read in 30 seconds join us on Facebook: Become a Fan of Anyware Facebook (To see the image click download pictures)

Join Our Mailing List (To see the image click download pictures)

 
Featured Clients
Bio 2000 Therapy Ltd
 
Quit Smoking Now

The Time2Quit Clinic specialises in helping folk quit their life threatening dependency on nicotine. It has proved to be very successful as a "Quit Therapy" worldwide where Bioresonance Therapy is available.

 We have worked closely with Tui to provide a site that represents her services
 
Contact us to update your branding or for a more professional Search engine friendly design.
 

More Recent Web Sites:

Angel's Wings - Beautiful Bridal and Evening Wear

Econo-Heat -  Affordable economical heating
Natraj Indian Cuisine - Experience the true taste of Authentic Indian Cuisine
Lynette Graham - Artist specialising in stunning NZ inspired oil paintings


SeminarFREE SEMINAR -
Simplifying the Internet
Free Seminar 
The Small Business Owners Guide to a Profitable Web Site.

Simple, non-technical tips to get the best web site for your business!
  • How to Make a Simple Web Site That Converts Visitors to Customers

  • Cut through the information overload - we'll show you the key factors that make your web site profitable AND how to keep them simple and achievable

  • Plain English Guide to Marketing on the Internet

  • Search engines (Google) / Email Marketing / Social Media (Facebook).How can they help you and which ones are right for your business?

  • Simple Tips to Save You Time and Increase Repeat Business
    PLUS Design and Branding - Leverage Your Brand by Keeping It Simple

This is a plain English, educational seminar with no technical jargon. While we will spend 5 minutes telling you about Anyware Ltd at the end, this is not a sales pitch disguised as a seminar.


When: Thursday 29th April, 10.00am - 12 noon

Where: Hutt Valley Chamber of Commerce 
                 Level 3, Chamber of Commerce House 
                 20 Daly Street 
                 LOWER HUTT

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