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Anyware Insights

July 2010
This month in Anyware Insights:
Why Update Your Website?
Sales Tip - Asking Better Questions
Win Movie Tickets - Instant Prize Draw
Contact Us
Featured Clients - UPG Pipe Systems
FREE SEMINAR - Simplify Your Marketing AND Your Website
In this issue we tell you why a regularly updated website will give you the maximum return on your investment. We feature UPG Pipe Systems' brand new website, and tell you how to go about asking the 'right' questions to increase your sales...
   Why Update Your Website?
We all know about the necessity of maintenance when it concerns our cars, houses and health, the same is true with your web site. The success of any web venture will rely on the amount of attention and maintenance that is put into it. A regularly updated website means you get the maximum return on your online investment.

Four Reasons Why Regular Web Maintenance is Important

To keep visitors interested
As customers become familiar with your site they will see you as a trustworthy supplier and are more likely to send their business your way. Fresh material added regularly to your site keeps visitors coming back to see what's new. Routinely feature creative new content, text, graphics or images, to build the traffic of repeat visitors.

To add new products, services or features
Evolving your web site based on customer feedback means it's more likely to attract your best customers.

To maintain your Google rankings
Google gives higher rankings to web sites that are updated regularly because they want to present the best quality content to their customers.

To keep your website working well
When your web site is well maintained links to external websites continue to work, images load and emails function. This means customers can find what they are looking for quickly and easily and are more likely to buy from you.
Click here to read the full article

Discover what makes an effective web site at our next seminar  or  contact us and we'll help you evaluate what makes an effective web site for your business
Sales Tip
Asking Better Questions

Last month we talked about "Asking better questions" as part of your Sales process.  However it's also about asking the RIGHT questions.
If you aren't converting all the sales you require then evaluate the actual wording you are using when asking questions.|

Your answers are in your questions. Try some really powerful lead in questions, for example:

"How do you propose...?"
"What has been your experience...?"
"Why is that a deciding factor...?"
"What would you change about that...?"
"What is one thing you would improve about ...?"
"What do you like about...?"

From these and similar questions you will receive examples of problems or challenges that the client or prospect is possibly experiencing and these challenges open the door for you to offer solutions based on your products or services.

Remember a very important rule for converting sales; 

"Ask smart questions, they think you are smart.  Ask dumb questions ......."

Contact us and we'll help you find the most effective option for attracting more customers from your web site enquiries.
Instant Prize draw for being on the newsletter list!

Click here to enter the instant prize draw for movie tickets or choose a gift from the Anyware Gift Shop.

Yes, please forward this newsletter to my friend so they can also enter the instant prize draw.

Want to thank your clients?
We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way.
Ask us about your own gift shop!Forward this issue to a Friend

Contact Us: 

Do you need an obligation free discussion about your website requirements? Then Contact Us.
Got a question that needs answering? Then get Answers
Contact Us today to find out how we can help you.
Want more simple advice that helps your business grow?
See past issues of Anyware Insights

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Food for thought ...
"Success does not consist in never making blunders, but in never making the same one a second time"
Josh Billings


We hope you found something of use in Anyware Insights. We welcome your feedback or comments, please email us at with any comments that you have about Anyware Insights.

For past issues of our newsletter, check out our newsletter archive. You'll find useful information about how to stay in touch with your best customers, email solutions for your web site, an introduction to Facebook for business and much more.Anyware, Insightful Web Solutions (To see the image click download pictures)
The Anyware Team

Grow Your Business - by Simplifying Your Marketing AND Your Web Site

When - Thursday July 22nd 2010
Time - 10am - 12.00 noon

Can't make July's seminar?
See our website for details of next month's events

Gallery Websites:
Introduce Yourself and Your Best Work

* Make a great first  impression
* Show the quality of your work and establish your credibility
* Make it easy for your future customers to browse your work
* Be search engine friendly
* Make it easy to manage your galleries

Contact Us for a Free No Obligation Consultation

Search Engine Optimisation:
Turn your web site into a fountain of leads

Optimising your web site to attract targeted traffic from search engines can create a constant stream of highly qualified prospects to your web site for years to come.
If you get enquiries from the yellow pages, people are looking for your product or service. And they are probably looking for you in search engines too!

Want to dip your toe in the SEO water?
 Quick Tip
Does your web site try to make a sale to every visitor and end up losing most of your prospects?
Try giving visitors some valuable information in exchange for their email address so you can earn their trust over time and win them as a long term customer.

For daily tips you can read in 30 seconds join us on Facebook:
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Forward this issue
Featured Client
UPG Pipe Systems

UPG Pipe Systems
The team at UPG Pipe Systems has 15 years of experience in supplying New Zealand with fluid and gas transfer pipeline systems.
At UPG, the key to their success lies in a commitment to provide you the highest quality service and support.
We are proud to have been associated with the development of their smart new website.

Does your existing site look as good as it could?
Contact us -  we can help your business stand out from the crowd.

More Recent Web Sites:
RJS Business Systems - RJS Business Systems delivers approved Lead auditor training for Quality Management Systems (QMS)

Econo-heat -  We work closely with Econo-heat to maintain their website and online shop providing economical electric heating solutions fo NZ homes. Congratulations to Miss Econo-heat, Ria van Dyke, who has now been crowned Miss Universe NZ!
Grow Your Business
Free Seminar 
How to Simplify your Marketing AND your Website

Simple advice for getting the most out of your web site and your business.
  • Every business owner should know:
  • Who your best customers are and how to find more like them
  • The most effective marketing methods for your business
  • How to get a simple and profitable web site
This is a plain English, educational seminar with no technical jargon. While we will spend 5 minutes telling you about Anyware Ltd and Steve Hockley Business Coaching, this is not a sales pitch disguised as a seminar.

When:    Thursday 22nd July, 10.00am - 12 noon

Where:   Hutt Valley Porirua Chamber of Commerce

             20 Daly Street,
             Lower Hutt

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