Why Update Your Website?

To keep visitors interested
As customers become familiar with your site they will see you as a trustworthy supplier and are more likely to send their business your way. Fresh material added regularly to your site keeps visitors coming back to see what's new. Routinely feature creative new content, text, graphics or images, to build the traffic of repeat visitors.

To add new products, services or features
Evolving your web site based on customer feedback means it's more likely to attract your best customers.

To maintain your Google rankings
Google gives higher rankings to web sites that are updated regularly because they want to present the best quality content to their customers.

To keep your website working well
When your web site is well maintained links to external websites continue to work, images load and emails function. This means customers can find what they are looking for quickly and easily and are more likely to buy from you.

Asking Better Questions

Last month we talked about "Asking better questions" as part of your Sales process.  However it's also about asking the RIGHT questions.
If you aren't converting all the sales you require then evaluate the actual wording you are using when asking questions.|

Your answers are in your questions. Try some really powerful lead in questions, for example:

"How do you propose...?"
"What has been your experience...?"
"Why is that a deciding factor...?"
"What would you change about that...?"
"What is one thing you would improve about ...?"
"What do you like about...?"

From these and similar questions you will receive examples of problems or challenges that the client or prospect is possibly experiencing and these challenges open the door for you to offer solutions based on your products or services.

"Ask smart questions, they think you are smart.  Ask dumb questions ......."

Contact us and we'll help you find the most effective option for attracting more customers from your web site enquiries.

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