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Anyware Insights

December 2010

This month Phil shows you how to double your money without buying into a get rich quick scheme. It won't happen overnight as they say, but this method actually works!

We showcase Buck Electrical's smart new website...

And ofcourse, we want to take this opportunity to wish each and every one of you the very best for a Merry Christmas and Prosperous New Year.

We look forward to being of service and helping you to build your businesses in 2011..

Have a safe and happy holiday and we'll see you all soon,


Phil, Mike, Kim, Trish, Kalpesh & Nik    

This month in Anyware Insights:
Double Your Website Marketing Results
Featured Client - Buck Electrical
Contact Us
Double Your Web Site Marketing Results by Eliminating Waste

For most businesses 20% of your marketing generates 80% of your turnover.

Have you identified the 80% of your marketing that does not work and stopped wasting money on it yet?

What about the 20%? Are all your marketing efforts focussed on the 20% that gives the best results?

If you already measure, test and tune these things in your business then skip to the end of this article. I have a new trick you'll love.

Offline Measuring and TuningMoney Graph

If not, here's a typical scenario ...

  • A new customer finds you somehow
  • New customer buys from you
  • You ask them how they found you and they tell you (if they can remember)
  • You collect the information in a spreadsheet or database - or on paper if you're old school!

Over time you review how your best customers find you most often. You focus all your marketing efforts on what works best and you stop wasting money on marketing that does not produce.

Whether you spend $2000 or $200,000 per year on marketing, your budget for the 80% that does not work is diverted to the 20% that does work and you double or triple your results.

Online Measuring and Tuning

The great news is that you can measure everything online.

That includes whether people found you through an advert on Google Adwords or Facebook, a magazine or newspaper advert (if you've set it up right) or a keyword search on Google.

Read the rest of the article

Happy marketing,


PS. Got questions or comments on this article? Leave them on our blog!

Anyware Source Tracker - Know How Your Best Clients Find You
Introducing a Brand New Exciting Feature from Anyware
 that will assist you to know how your best
Customers found you.....

And once you have this information it's very easy to attract more of them more often.

Anyware Source Tracker retains the origin (source) of the customers search criteria such as the search engine used (e.g. Google) and the "keywords" used in that search (e.g. lawn mowing Wellington)

Maybe the enquiry came from a web site Directory (e.g. Finda or Yellow Pages) Source Tracker will report this to you. Or maybe you have a Face Book advert campaign running and the enquiry came from there. Source Tracker will report this fact.

So what does this mean to you? Once you know what is working best for your Marketing investment you can make some well informed decisions about what to continue and what to discontinue. Find the 20% of your Marketing that is returning the best results for your efforts and continue doing it.

When you know how your best customers found you it's easy to find more of them..

We can install Anyware Source Tracker onto your Inquiry Contact Form right now and you'll have this valuable marketing information at your finger tips.

Contact Us today and learn how your best customers are finding you.

Food for thought....

"Youth is when you're allowed to stay up late on New Year's Eve.  Middle age is when you're forced to"
- Bill Vaughn
Do you want:

·        More simple advice that helps your business grow?
·        Your business to appear on the Google map?
·        To succeed online in 10 minutes per day?
·        An introduction to Facebook for Business?
Find all this and much more in past issues of Anyware Insights

We welcome your feedback or questions. If you have anything you'd like to share please leave us a comment on our web design blog - we'd love to hear from you!

The Anyware Team

Anyware Christmas

Anyware's Christmas Hours

Our last day for 2010 is Wednesday 22nd December, and we will reopen on Monday 17th January.

For urgent after hours support please call 04 939 1708 and leave a message, otherwise please expect a delay in our response to your email during this time.

Join Our Mailing List (To
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 Quick Tip

Google maps is great for showing your location to people who are about to visit you.

But what do you do when you need to show them two locations?
For example, you're arranging to meet a client at one of your two offices and you're not sure which one they are closer to.
Or a client needs directions to your office AND to the closest parking building?

Google My Maps offers the solution...

Read More

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Featured Client
Buck Electrical

Buck Electrical
Connecting the Entire Wellington Region to a More Sustainable Future
  • Established 1975 -- Local Family Owned & Operated
  • $10,000 -- Master Electrician Guarantee
  • Lockwood Specialist Electricians
  • Registered Master Electricians
  • EcoSmart Electricians
Buck Electrical's new website is another great example of some smart branding that ties in all their various components such as business cards and signwritten vans to be one instantly recognisable company.

See how we can help develop your brand

Contact Us

Do you need an obligation free discussion about your website requirements?

Contact Us today to find out how we can help you



Have you considered the benefits of joining BNI?

This is an opportunity to Network with like minded business owners whose sole objective is to find new client referrals for YOUR business.

If you would like to visit and experience first hand how membership can really help you to build your business, simply
give us a call

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