For most
businesses 20% of your
marketing generates 80% of
your turnover.
Have you
identified the 80% of your
marketing that does not work
and stopped wasting money on
it yet?
What about the 20%?
Are all your marketing efforts
focussed on the 20% that gives
the best results?
If you already
measure, test and tune these
things in your business then
skip to the end of this article.
I have a new trick you'll love.
Offline
Measuring and Tuning
If not, here's a typical
scenario ...
- A
new customer finds you somehow
- New
customer buys from you
- You
ask them how they found you
and they tell you (if they can
remember)
- You
collect the information in a
spreadsheet or database - or
on paper if you're old school!
Over time you
review how your best customers
find you most often. You focus
all your marketing efforts on
what works best and you stop
wasting money on marketing
that does not produce.
Whether you spend
$2000
or $200,000 per year on
marketing, your budget for the
80% that does not work is
diverted to the 20% that does
work and you double or triple
your results.
Online
Measuring and Tuning
The great news is
that you can measure everything
online.
That includes
whether people found you through
an advert on Google Adwords or
Facebook, a magazine or
newspaper advert (if you've set
it up right) or a keyword search
on Google.
Read
the rest of the article
Happy
marketing,
Phil
PS. Got questions
or comments on this article? Leave them on
our blog!
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