Selling a Service
You
can't see "a Service" so how do you sell it?
Well, the first focus in service selling is of
course
"your service"
A good place to start is to assume your
service is lousy. That will then force you to make it better,
irrespective of its initial position.
Also try the Advert writing test, it
goes like this:
Do you find it really difficult to write a good advert for the service
you
provide? If an ad that highlights a really good promise to your clients
is
difficult for you to write, then maybe your service
needs
fixing.
If
your best written advert is not working, stop trying
to
improve the ad, start improving your service. The
best ad in the world will not sell the
worst service in the world (does a certain cell phone company spring to anyone's mind ??)
The marketing of your
service
must not only focus on creating what your clients need or want, it must
also focus on what they will truly "love".
We'll cover more next
month on
Selling your Service.....
Contact us and we'll show you how your web site can best Sell
your Service to your client base.
