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Anyware Insights

August 2010

In this issue we show you how writing your own website content could end up costing you $32,000!  We feature Unichem Clive's Chemist's brand new website, and we tell you how to go about selling 'your service'...
This month in Anyware Insights:
How writing your web site copy could cost you $32,000
Sales Tip - Selling a Service
Instant Prize Draw - Choose your own gift!
Contact Us
Featured Clients - Unichem Clive's Chemist
FREE SEMINAR - Simplifying the Internet
How writing your web site copy could cost you $32,000
Rules, Traps and Delays

There are a myriad of rules and traps that can cause your web site copy writing efforts to bear little or no fruit. And you will spend much longer writing the words than a professional.
While our copy writing service may seem like an unnecessary expense, once you've been through the process of writing the copy yourself and experienced just how hard it is to get your readers to take action, you'll probably wonder how we do it so cost effectively.

Don't assume that because you're an expert in your field you can successfully write the words that will convince people to buy from you.
It took me 2 years to become a competent copy writer and about 4 years / 40 web sites to become really good at it (and I'm still learning after 12 years).

In our experience, when a client chooses to write copy themselves they usually add a delay of at least 3 months to the launch of their new web site. And afterwards we usually need to help them fine tune the copy to make it effective anyway.
3 months is usually a best case scenario. 5 or 6 months is typical and in some cases the launch has been delayed by 10 months because our client can not find time to write the copy - or struggles to put the words together.
Burning Money
See how this could cost you $32,000 and how to avoid this costly mistake - read the rest of the article

Discover what makes an effective website at our next seminar  or  contact us and we'll help you evaluate what makes an effective web site for your business
Sales Tip

Selling a Service

You can't see "a Service" so how do you sell it?

Well, the first focus in service selling is of course "your service" 

A good place to start is to assume your service is lousy. That will then force you to make it better, irrespective of its initial position.

Also try the Advert writing test,  it goes like this:

Do you find it really difficult to write a good advert for the service you provide? If an ad that highlights a really good promise to your clients is difficult for you to write, then maybe your service needs fixing. 

If your best written advert is not working, stop trying to improve the ad, start improving your service.  The best ad in the world will not sell the worst service in the world  (does a certain cell phone company spring to anyone's mind ??)

The marketing of your service must not only focus on creating what your clients need or want, it must also focus on what they will truly "love".

We'll cover more next month on Selling your Service.....

Contact us and we'll show you how your web site can best Sell your Service  to your client base.
Instant Prize draw simply for being on our mailing list!

Click here to enter the instant prize draw - if you win, you get to  choose from the Anyware Gift Shop.
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Yes, please forward this newsletter to my friend so they can also enter the instant prize draw.

Want to thank your clients?
We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way.
Ask us about your own gift shop!
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Do you need an obligation free discussion about your website requirements?
Got a question that needs answering?  See our frequently asked questions
Contact Us today to find out how we can help you.

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Food for thought ...
"Success is the sum of small efforts, repeated day in and day out"
Robert Collier, Author


Do you want:

  • More simple advice that helps your business grow?
  • Your business to appear on the Google map?
  • To succeed online in 10 minutes per day?
  • An introduction to Facebook for Business?

Find all this and much more in past issues of Anyware Insights.

We welcome your feedback or comments, please email us at with anything you'd like to share. Anyware, Insightful Web Solutions (To see the image click download pictures)
The Anyware Team

Simplifying the Internet - The Small Business Owner's Guide to a Profitable Website

When - Wednesday August 25th 2010
Time - 10am - 12.00 noon

Can't make the seminar this month?
See our website for details of next month's events

Did you know?...
That Anyware's Core Purpose is to help our clients grow their businesses by using the Internet effectively...

Contact Us for a Free No Obligation Consultation

Business Branding & Logo Design:
We can help you create a professional looking logo that gets the right message across to your customers.
And just as importantly we'll ensure your branding is consistent. All your branded material will look like it comes from the same company. Your brand will be reinforced every time a prospective customer is exposed to it.

Contact Us today to see how we can help your business stand out from the crowd
 Quick Tip
What questions have your customers asked you this week?
Add the answers to your FAQ page - you won't have to answer them over and over AND you may prevent a good prospect from leaving your web site with an unanswered question. More tips like this on 25 August...

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Featured Client
Unichem Clive's Chemist

Use Google Adwords for Instant Results
The Happy Chemist
The happy team at Unichem Clive's Chemist have even more to smile about now with the launch of their fresh new website.

Clive's have been servicing the  Wainuiomata community since 1997, and pride themselves on all doing their bit to make Wainuiomata a great place to live and work!

Check out the website to see their huge range of products and services
including passport photos, 'In-Sync' and Kate Morgan weight management.

Remember to keep an eye out for their monthly specials too!

More Recent Web Sites:
Ultibend Industries - Ultibend Industries is a family owned stainless steel tubes and fittings business situated in Elsdon, Porirua.  Ultibend is an international supplier of quality stainless steel tube fittings which are primarily made here in their New Zealand factory.

Private Collection - Visage is made by New Zealand's leading knitwear manufacturer, Private Collection.
By using our content manager, the team at Private Collection can easily update the new season's collection and  current suppliers.

Contact us to discuss how Anyware's content manager could work for you
Simplifying The Internet
Free Seminar 
The Small Business Owner's Guide to a Profitable Web Site.
  • Simple, non-technical tips to get the best web site for your business!How to Make a Simple Web Site That Converts Visitors to Customers
  • Cut Through the Information Overload - we'll show you the key factors that make your web site profitable AND how to keep them simple and achievable
  • Plain English Guide to Marketing on the Internet
  • Search Engines (Google) / Email Marketing / Social Media (Facebook). How they can help you and which ones are right for your business
  • Simple Tips to Save You Time and Increase Repeat Business
   PLUS Design and Branding - Leverage Your Brand by Keeping It Simple

This is a plain English, educational seminar with no technical jargon. While we will spend 5 minutes telling you about Anyware Ltd, this is not a sales pitch disguised as a seminar.

When:    Wednesday 25th August, 10.00am - 12 noon

Where:   Porirua Chamber of Commerce

             20 Parumoana Street,

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