In this issue we show you how to get your business on the Google Map, how to get the most out of business networking events, and we feature Econo-Heat NZ Ltd and tell you how they can provide your home with an economical electric heating solution. |
Google
Local Search - Get Your Business on the Google Map
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If you are a local business with local customers they are almost certainly searching for you in Google Maps.
For new businesses this offers some of the best value marketing I have ever seen. It's the first piece of marketing you should do because you can get immediate results with a tiny investment.
Google Places
Google has recently introduced Google
Places, which makes it really easy to get your business into Google
Maps, and even into the main Google search results.
To add your business visit
www.google.co.nz/places
My best result so far is achieving a #1
ranking in Google for a local search term in less than 1 hour.
While this result depends on a low
level of competition, it's still well and truly worth your while to
ensure you have a strong presence in Google Maps.
Keywords are the Key
To get the best results from your
Google Places listing you need to include keyword phrases that your
customers are searching for.
The most effective place for keywords
is in the name of your business, for example "Joe's Lawn Mowing
Service". But take care not to add keywords when they are not
legitimately part of your business name - it's against Google's
terms of use and may get you black listed.
And avoid adding dozens of keywords -
this is keyword spam and will harm your rankings or even get you
black listed. Focus on your 1 or 2 most significant keywords.
Other places you can add keywords are
your business description, the categories section (make sure you use
all 5 categories) and the Additional Details section.
Adding a video to your Google places
listing will help your ranking in Google too. Upload your video to
YouTube, make sure the name of your video includes your most
important keywords and then add the address of your video to your
Google Places listing.
And finally, adding a coupon can have a
significant impact on your ranking if you build keywords into the
title of your coupon, for example "10% off Lawn Mowing".
Converting Customers
If you follow these steps you'll have
an effective, keyword rich listing in Google Maps.
To add your business visit www.google.co.nz/places
Most technophobes should be able to
complete this process in 2 or 3 hours - just follow the prompts.
Contact us if you'd like us to add your listing for you.
If competition in your area is moderate
you could have a decent ranking in Google which produces a nice
stream of high quality prospects.
Now you need to convert them.
Your future customers want to visit
your web site so they can choose you. And the more effective your web
site, the more customers you will win.
Discover what makes an effective web site at our next seminar or contact us and we'll help you evaluate what makes an effective web site for your business
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Get the most out of Business Networking EventsDon't forget to FOLLOW UP
When you meet people at a networking event with whom you would like to begin building a business relationship, it's a good idea to reconnect with them again during the event if there is time. Look for reasons to reconnect. For instance you might meet someone else they would enjoy meeting. You might have an idea for them. Demonstrate that you remember their name. Before you leave the event say good bye to the two or three people with whom you want to stay in contact.
The golden rule of great Networking says "Those who fail to follow up usually fail". Within the next 24 to 36 hours of the networking event follow up with the people you meet. Email or telephone and endeavour to make a follow up meeting where you can start the one on one relationship between your two businesses.
Contact us and we'll help you find the most effective option for attracting more customers from your web site enquiries. |
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Want more simple advice that helps your business grow? See past issues of Anyware Insights. |
