Anyware Web Site Design Wellington (To see the image click download pictures)
Anyware Insights

April 2010
This month in Anyware Insights:
Google Local Search - Get Your Business on the Google Map
Sales Tip - Get The Most Out Of Business Networking Events
Win Movie Tickets - Instant Prize Draw
Contact Us
Featured Clients - Econo-Heat NZ Ltd
FREE SEMINAR - How to Simplify your Marketing AND your Website
In this issue we show you how to get your business on the Google Map, how to get the most out of business networking events, and we feature Econo-Heat NZ Ltd and tell you how they can provide your home with an economical electric heating solution.
  Google Local Search - Get Your Business on the Google Map

If you are a local business with local customers they are almost certainly searching for you in Google Maps.
For new businesses this offers some of the best value marketing I have ever seen. It's the first piece of marketing you should do because you can get immediate results with a tiny investment.


Google Places

Google has recently introduced Google Places, which makes it really easy to get your business into Google Maps, and even into the main Google search results.
To add your business visit www.google.co.nz/places

My best result so far is achieving a #1 ranking in Google for a local search term in less than 1 hour.
While this result depends on a low level of competition, it's still well and truly worth your while to ensure you have a strong presence in Google Maps.

Keywords are the Key
To get the best results from your Google Places listing you need to include keyword phrases that your customers are searching for.

The most effective place for keywords is in the name of your business, for example "Joe's Lawn Mowing Service". But take care not to add keywords when they are not legitimately part of your business name - it's against Google's terms of use and may get you black listed.

And avoid adding dozens of keywords - this is keyword spam and will harm your rankings or even get you black listed. Focus on your 1 or 2 most significant keywords.

Other places you can add keywords are your business description, the categories section (make sure you use all 5 categories) and the Additional Details section.

Adding a video to your Google places listing will help your ranking in Google too. Upload your video to YouTube, make sure the name of your video includes your most important keywords and then add the address of your video to your Google Places listing.

And finally, adding a coupon can have a significant impact on your ranking if you build keywords into the title of your coupon, for example "10% off Lawn Mowing".

Converting Customers
If you follow these steps you'll have an effective, keyword rich listing in Google Maps.
To add your business visit www.google.co.nz/places

Most technophobes should be able to complete this process in 2 or 3 hours - just follow the prompts. Contact us if you'd like us to add your listing for you.

If competition in your area is moderate you could have a decent ranking in Google which produces a nice stream of high quality prospects.

Now you need to convert them.

Your future customers want to visit your web site so they can choose you. And the more effective your web site, the more customers you will win.

Discover what makes an effective web site at our next seminar  or  contact us and we'll help you evaluate what makes an effective web site for your business
Sales Tip
Get the most out of Business Networking Events

Don't forget to FOLLOW UP

When you meet people at a networking event with whom you would like to begin building a business relationship, it's a good idea to reconnect with them again during the event if there is time. Look for reasons to reconnect. For instance you might meet someone else they would enjoy meeting. You might have an idea for them. Demonstrate that you remember their name. Before you leave the event say good bye to the two or three people with whom you want to stay in contact.

The golden rule of great Networking says "Those who fail to follow up usually fail". Within the next 24 to 36 hours of the networking event follow up with the people you meet. Email or telephone and endeavour to make a follow up meeting where you can start the one on one relationship between your two businesses.

 
Contact us and we'll help you find the most effective option for attracting more customers from your web site enquiries.

Instant Prize draw for being on the newsletter list!

Click here to enter the instant prize draw for Movie Tickets or choose a gift from the Anyware Gift Shop.

Want to thank your clients?
We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way.
Ask us about your own gift shop!

Contact Us: 

Do you need an obligation free discussion about your website requirements? Then Contact Us.
Got a question that needs answering? Then get Answers
Contact Us today to find out how we can help you.
 
Want more simple advice that helps your business grow?
See past issues of Anyware Insights.

Food for thought ...
 
"Success doesn't come to you - you go to it".
 
We hope you found something of use in Anyware Insights. We welcome your feedback or comments, please email us at info@anyware.co.nz with any comments that you have about Anyware Insights.

For past issues of our newsletter, check out our newsletter archive. You'll find useful information about How to stay in touch with your best customers, Email solutions for your web site, an introduction to Facebook for business and much more.Anyware, Insightful Web Solutions (To see the image click download pictures)
 
Sincerely, 
 
The Anyware Team

 Favourites
 


Seminar - 
Grow Your Business  by Simplifying Your Marketing AND Your Web Site

When - Friday May 21st 2010
Time- 10am - 12.00 noon

Google Maps:
How will your customers find you in 2010? Check your Google map is current and shows your business accurately.
Including a street view image below your map is brilliant if your main entrance is not easy to find
Google Street View


Google Calendar:
- Show when you or your facility are available
- Visitors are more likely to enquire if they know when you are available
- Easy to sync with your outlook calendar
Contact us to see how we can help

Testimonials:

Do you know someone who you have done some work for and can give you a great testimonial?
See how we do it; we can do this for you today.


 Quick Tip
 
How much time do you spend answering the same question to different customers?
Seriously - go and work it out. Would you add an FAQ page to your web site if it gave you 30% of that time back? Guess what - it will!



For daily tips you can read in 30 seconds join us on Facebook: Become a Fan of Anyware Facebook (To see the image click download pictures)

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Featured Clients
Econo-Heat
 
Econo-Heat Electric Heaters

 
Econo-Heat offers NZ homes an exceptionally
economical form of electric heating.

Benefits include;
- Affordable economic heating
"You can't get warmer for cheaper"
- Ideal for bedrooms and Hallways
-Safer for children and pets
-New Zealand safety standards approved
-Versatile modern design
-Paintable to match your decor
-Out-of-the-way wall mounting
-Environment friendly
-Three year guarantee

We've worked closely with Econo-heat to manage their website during their busy prewinter period and television advertising campaign.

Contact us to update your branding or for a more professional Search engine friendly design.

 
More Recent Web Sites:
Bing Dental - Bing Dental, putting a smile on the face of Wellington for 21 years.
Harbour City Window Cleaners -  Specialists in both commercial and residential window cleaning
Ultibend Industries - Market leaders in the supply of tube fittings
SeminarFREE SEMINAR -
How to Simplify your Marketing AND your Website
Free Seminar 
Simple advice for getting the most out of your web site and your business.

Every business owner should know:
  • Who your best customers are and how to find more like them
  • The most effective marketing methods for your business
  • How to get a simple and profitable web site
This is a plain English, educational seminar with no technical jargon. While we will spend 5 minutes telling you about Anyware Ltd and Steve Hockley Business Coaching, this is not a sales pitch disguised as a seminar.


Marketing
Simple effective marketing that reaches your target market.
Steve Hockley
www.stevehockley.co.nz



Internet
How to get a simple web site that converts visitors into customers
PLUS the real value of brand & visual designAnyware, Insightful Web Solutions
Phil Donaldson
www.anyware.co.nz



When: Friday 21st May, 10.00am - 12 noon

Where: Porirua Chamber of Commerce

                 20 Parumoana Street
                 PORIRUA

 
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