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Anyware Web Site Design Wellington
Anyware Insights

March 2009
This month in Anyware Insights - 3 Ways to Thrive in a Recession
First Impressions Count
Adapt or Decline
Don't forget Google
Refer a Friend & Choose Your Gift
More Info
Featured Client - Full Circle Business Solutions
Welcome to Anyware Insights.

This month we show you 3 Ways to Thrive in a Recession.
While people and businesses are spending less, they are still spending. The key is that they are choosing more carefully than usual how they spend and who they spend it with.
The more your future customers perceive that you have the best option for them, the more business you will win.
First Impressions Count
You only get one first impression and if you get it wrong you can miss out on a lot of perfect customers.

A Stanford University study showed that the number one factor by which people judge web site credibility was by their first impression of the visual design.

We work with a lot of small businesses and we see a profound difference when we help a client to upgrade their brand (with the help of our design and branding partner).

When a new prospect sees an appealing and professional looking brand that clearly shows they are in the right place your credibility starts at a much higher level. Your message is more convincing and that translates to more enquiries and sales.
See examples of quality, consistent branding.

Get a great brand and you'll be ahead of your competition before you even meet your prospect!
Adapt or Decline
Adapt to the changing environment and you could thrive while everyone else just complains.

What feedback do you get from your customers?
If they want to spend less, could you create a more basic version of your product or service? (Please don't assume everybody wants to pay less!)
If they want better value for money, could you create a specialised product that's cheaper to produce when sold to many customers?
What about niche markets? Go through your customer database and see if you regularly sell to one type of customer. How can you find more like them?
And don't forget your best customers! Who spends the most with you, what else could you sell them and how could you find more like them?

Are you too busy with sales or production to spend time planning? Take a couple of hours off to clear your head. Go for a walk, watch a movie or lie on the beach.
It's amazing how clearing your head and relaxing can help you see the big picture.

Now ask your customers what they want!

Want to fully understand how the Internet can help you adapt to the new environment?
Don't forget Google
This world wide recession is unique in that we have an Internet - so the answer to many of your problems lies at your finger tips!

If you want "marketing ideas for hairdressers", to know "how to write effective ads for a car wash" or how to "improve cash flow for a plumber" just ask Google (

Remember that nearly everything you want to do has already been done successfully by somebody else. And they've probably talked about it on the internet.
In previous recessions people had to figure it out for themselves - you don't!

How else can the Internet help your business?
Refer a Friend & Choose Your Gift!

Refer a new client to us and receive a voucher to spend at our gift shop!

You choose your gift - see the Anyware gift shop

Want to thank your clients?
We get tons of positive feedback from clients who love choosing a small thank you gift. It's a great way to build your brand in a really positive way.
Ask us about your own gift shop!
More Info: 
Do you need an obligation free discussion about your website requirements? Then Contact Us

Got a question that needs answering? Then get Answers

Contact Us today to find out how we can help you.
Food for thought ...

We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.
          -- Aristotle

We hope you found something of use in Anyware Insights. We welcome your feedback or comments, please email us at with any comments that you have about Anyware Insights.

For past issues of our newsletter, check out our newsletter archive. You'll find useful information about Why and How to Back up your Data, Online forms, Making your first impression count and much more.
The Anyware Team
Photography Web sites:
Do you know a professional photographer? Check out our new web sites for Photographers.

Who loves the work you have done for them?
They could give you a great testimonial.
See examples of web design testimonials.
Search Engine Starter:
Want top search engine rankings and more enquiries?
We can 'optimise' your web site so you get better rankings.
Dip your toe in the water with our SEO starter package - get results for a small investment.

Email Upseller:
Want to sell more to your best customers? Have a look at email upsellers.

Contact Us today to find out how else we can help you.

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Featured Client
Full Circle Business Solutions

Full Circle Business Solutions needed a web site that gave a great first impression and made it easy for prospective clients to find the services they need and then make contact.

Full Circle can help small and medium businesses with all their IT and software requirements.
Their focus on business software means they deliver much more than your standard hardware and network IT provider.

From requirements to ongoing support and maintenance, Full Circle can look after your project from end to end.

See how they can make all your IT work together for you.
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