Adapt to the changing environment and you could
thrive while everyone else just complains.
What
feedback do you get from your customers?
If they
want to spend less, could you create a more basic
version of your product or service? (Please don't
assume everybody
wants to pay less!)
If they want better value for
money, could you create a specialised product that's
cheaper to produce when sold to many
customers?
What about niche markets? Go through
your customer database and see if you regularly sell
to one type of customer. How can you find more like
them?
And don't forget your best customers! Who
spends the most with you, what else could you sell
them and how could you find more like them?
Are
you too busy with sales or production to spend time
planning? Take a couple of hours off to clear your
head. Go for a walk, watch a movie or lie on the
beach.
It's amazing how clearing your head and
relaxing can help you see the big picture.
Now
ask your customers what they want!
Want to fully understand how the Internet can help you
adapt to the new environment?
