It's amazing how when you know who your best customers are and you focus on finding more of them, they just walk through the door. We learned this years ago when we wrote our first ideal client profile.

There's the obvious effect where you pick up on opportunities that you would have missed if you were not looking for them. But it goes way beyond that.

We found ideal customers appearing from places that we could not possibly have influenced.

Try it yourself - you'll be surprised. Here's how:
1. Write a profile for your ideal customer.
2. Hang it on your wall.
3. Read it every day.
It's that simple.

Actually, it's even simpler - here's a template you can use!

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Want more simple advice that helps your business grow?
See past issues of Anyware Insights.