Welcome to Anyware Insights, a quick read, with simple advice to help you stand out from the crowd.
In this issue we look at customer referrals why it is important to stay in touch with all your Customers...
Now is a good time to update your Christmas hours on your web site and in your email signature so all you customers know when and how to get hold of you during this busy time. Ask us How
|Want More Customers? Ask For Them!|
If your customers are happy with your product or service they are probably willing to refer future customers to you. Unfortunately for you, they usually don't think of it or get around to it. So ask, and you are more likely to receive. Much, much, much
A good referral request can start with 'who do you know who'. It makes people think about people they know and what they need. To make this work really well, give a specific example of how to identify a good referral.
Examples include 'who do you know who may be looking at upgrading their property?' (real estate), 'who do you know who has been charged penalty fees by the IRD?' (accountant) or 'who do you know who is unhappy with the quality of their sound system' (car or home audio).
Who do you know who wants to communicate with their customers? Tell them to contact Anyware and we'll make your email marketing
|Who do you know?|
If you communicate regularly by email with all your customers, you've already proven they are happy to hear from you (otherwise they would have unsubscribed).
So they'll probably be happy to refer their friends to you. The trick is to encourage this to happen when the timing is right. If you remind a customer how to find you a great referral just as they bump into someone who is ready to buy, the connection is made and your chances of receiving that referral go through the roof. The answer?
Build a 'who do you know who' into your regular communication so that you gently and regularly remind ALL
your customers that you are looking for referrals, and how to identify a good one.
We'll make your email marketing
easy. Who do you know who wants to encourage referrals from ALL
|Sales Tip of the Month... |
The holiday season is a great time to review your business. People often find that they are more objective when outside the business rather than dealing with the day to day issues. Consider what your objectives are for 2009 and more importantly how you are going to achieve them. Write the "how" down as action plans of defined activities with target dates for completion - then GO FOR IT!
Steve Hockley is a Red Hot business coach who can help you make a good business great. You can contact Steve on 04 894 7111 or online at http://www.redhot.co.nz/
|Refer a Friend |
Refer a new client to us receive a $50 voucher FREE to spend at our gift shop!
Who do you know who wants to encourage referrals from ALL their customers? It could be you or it could be your friends or customers, all businesses need successful referrals to grow their client base. The time to do it is now.
Refer a new client to us by the end of Feb 09 and you will receive a $50 voucher to spend at our online Gift Shop.
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