Anyware Web Design and Marketing

FREE Web Design & Marketing Newsletter

Client CommentsTips, Tricks and Advice From a Professional Web Design Company

  • The most effective techniques we've used to help hundreds of clients
  • How to use your web site to increase your traffic, enquiries and sales
  • No more guess work - learn how to build on the success you already have
  • Practical advice for web site owners
  • Do it yourself or get any help you need from us
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    Past Newsletters and Web Design Tips

    April 2018

    Sales Tip: Simplify Your Sales Process to Increase Your Conversion Rates
    Watch this wonderful video from comedian Michael McIntye on sales processes that can annoy online customers.

    December 2017

    Sales Tip: How to accept online credit card payments for your business
    Choosing the right online payment option for your business can save you money.

    Sales Tip: In Total Control of your Business and Personal Email?
    Vodafone ended its email service on 20 November 2017. What are your options to move to another email account.

    August 2017

    Sales Tip: Stripe, Paypal or Shopify payments - which payment processor is best?
    An overview of the best online payment processing systems in New Zealand. 

    March 2017

    Sales Tip: How Does Content Marketing Work
    Content marketing identifies keywords enabling your current and potential customers search for relevant information on your products and services.  

    Sales Tip: Is YOUR website a perfect TEN or a perfect "Belly Flop"?
    A well designed website responds to smart phones and handheld tablets, quality images and universal fonts. 

    February 2017

    Sales Tip: What is an 80/20 website evaluation?
    The Pareto Principle states that 20% of effort (or clients) achieve 80% of results (or revenue). Improve your website to attract the remaining 80% and increase your revenue.

    November 2016

    Sales Tip: Marketing and Selling Online is Booming. There are now almost 5 billion web pages live on the Interweb. Where does YOUR website rank?
    Making your mark in the billions of website pages online.

    July 2016

    Sales Tip: When was the last time you received a red hot referral for YOUR Business?
    How often do new referrals come your way each week or month?

    June 2016

    Sales Tip: Position your Company as Your Industry Leader
    Good leadership is about building relationships.  Having your customers' interest at heart instils confidence with you for future business.

    May 2016

    Sales Tip: Questions Sell, A Sales Pitch Doesn't...
    Get to know your customers by asking them the right questions to see what they need and understand their requirements.

    April 2016

    Sales Tip: Should Your Website Use Long Scrolling Pages?
    Long scrolling websites are ideal for impatient users however you need to see if it suits your needs and budget.

    Sales Tip: Overcoming Sales Objections
    By having a mental script ready, you will always be prepared for sales objections.

    December 2015

    Sales Tip: Promoting Your Price
    Everyone loves a bargain. How you display prices on your website can impact sales.

    October 2015

    Sales Tip: Make a Good First Impression
    You have 20 seconds to make your elevator pitch which includes one key benefit to a client. Can you deliver?

    September 2015

    Sales Tip: Permanent Marketing
    Are your Online Marketing Strategies providing you permanent value?

    August 2015

    Sales Tip: A Marketing Tool - A Google Custom Search on your website
    Do you want your content to be even easier to find?

    July 2015

    Sales Tip: Time-Lapse Photography - A Marketing Tool
    Are you time-lapse-able?

    June 2015

    Sales Tip: Mobile Friendly Website - What is it and do i need it?
    Do I need a "Mobile Friendly" website? Let us find out.

    May 2015

    Sales Tip: Video on your home page - Search Engine Optimisation (SEO)
    Let us now look at benefits from a Search Engine Optimisation (SEO) perspective.

    April 2015

    Sales Tip: Video on your home page - Customer Engagement
    Video's greatest superpower must be creating Customer Engagement & Interest.

    March 2015

    Sales Tip: Video on your home page - Brand Awareness
    Videos are great for creating Brand Awareness.

    Sales Tip: A Top Blog is a Powerful Marketing Tool
    A good blog with the right keywords makes it an important marketing tool.

    February 2015

    Sales Tip: Video on your home page
    Imagine also how you would feel if your visitors don't have the opportunity to hear and see what you have to say and leave your website within the first 10 seconds which is the generally accepted time for bounce rates. One of the top reasons...

    Sales Tip: Boost up your business with online marketing
    A good online marketing agency can help to develop your company's presence in the marketplace.

    November 2014

    Sales Tip: SSL Certificates
    Browsing the web a short time ago I came across an article (from Techspot Aug 14) about how to give a search-ranking boost to your website whilst using encrypted HTTPS connections. Increased Search Rankings - I just had to read...

    Sales Tip: SSL Certificates (Secure Socket Layers)
    To ensure your online store checkout is secure and your customers' information is safe, your website need a SSL certificate installed.

    Sales Tip: Fundamentals of Marketing Online
    Marketing concepts and their explanations to develop your online marketing presence.

    Sales Tip: Permission Marketing: Turning Strangers into Friends and Friends into Customers
    A new approach to marketing where you ask your potential customers for their permission to advertise to them.

    Sales Tip: SEO Tips for beginners
    Learm about Search Engine Optimisation (SEO), social media and internet marketing.

    October 2014

    Sales Tip: Marketing for Dummies (For Dummies (Business & Personal Finance))
    Marketing strategies are rapidly evolving. Marketing for Dummies, 4th Edition has new and revised material plus the latest marketing trends and how you can apply them to your business. 

    Sales Tip: GoPro Telescoping Extension Pole for Hero Cameras
    You might not be in the market for a GoPro telescoping extension pole but read the gripping marketing material for this product - you might end up buying one!

    September 2014

    Sales Tip: Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing  has fresh ideas and practical guidelines on how to plan and execute a marketing plan that will give your business life and longevity.

    August 2014

    Sales Tip: Thinking, Fast and Slow
    in Think, Fast and Slow, reknown pyschologist and winner of the Nobel Prize in Economics, Daniel Kahneman, explains the two ways we think and how it shapes our judgements and decisions.

    Sales Tip: 7 Biggest Marketing Mistakes Entrepreneurs Make, And How to Avoid Making Them
    Explore the 7 simple direct-marketing strategies to increase your customers, clients or patients and improve your profits.

    Sales Tip: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
    Promoting products or services in the digital age requires a new approach which you will find in David Meerman Scotts' guide The New Rules of Marketing & PR.

    July 2014

    Sales Tip: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
    Find out how to save 80% of your time and money by focusing on 20% of your market in Perry Marshall's book 80/20 Sales and Marketing.

    June 2014

    Sales Tip: Improve or Repair The Reputation Of Your Business With These Top Suggestions
    These tools will help you to maintain your reputation and protect it.

    May 2014

    Sales Tip: SMARTPHONE REVOLUTION From Guest Dean Timothy Olsen
    With the ever increasing ultility of smartphones, your business needs to be smart too.

    Sales Tip: FbMarketing
    Using Facebook Insights can help you improve your social media marketing campaign and build relationships with your customers.

    April 2014

    Sales Tip: Keywords
    Have you ever watched children play with building blocks. Watched their faces contort with concentration, tongue between their teeth, as they try to figure out which block goes where...

    Sales Tip: I-Phone Marketing
    Your phone marketing plan needs to be refined to make your business sucessful.

    March 2014

    Sales Tip: LinkedIn Works DVD | Big Value Small Price
    Up to 95% of new business, online or offline will fail. can help to grow your personal business contacts and advance your business by intially serving them.

    February 2014

    Sales Tip: Proper SEO Is Important For Getting Your Site Ranked
    Using proper keyword placement and using them the correct amount of times on your web page is important for search engines to drive traffic to your website.

    Sales Tip: M: Marketing, 3rd edition
    Learn how to communicate the value of your products and services to the customer.

    Sales Tip: Internet Speed Tester
    Download tthis app to test the speed of your internet.

    January 2014

    Sales Tip: The Best Premium 2600mAh Portable Lip Stick Charger For Your Mobile Devices
    Traveling and need to charge your mobile device? Recharge your mobile devices while on the move with the lipstick size smartphone battery extender Voltpod Mini.

    December 2013

    Sales Tip: [Video] The only magic pill I ever swallowed
    A while ago I was recommended to the editor of a trade magazine, a magazine that was read by lots of my potential clients. She liked what I did and wanted to promote my services. But to my horror...

    Sales Tip: Tips for Designing a Website
    A website need good visual design, content, navigationability, call to action, credibitlity and be mobile device friendly.  Is yours?

    November 2013

    Sales Tip: Are you Leveraging your Guru-ness through Email and Social?
    Some people think that email marketing is dead. Don't listen to them. Email marketing has never gone out of fashion. What has changed is that you can now link it up with social media to create a broader online marketing strategy.

    Sales Tip: Simplify Spam Checks in Online Forms
    Discover a better way to do a spam check on your customers without annoying them.

    Sales Tip: So It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
    Are you a small business owner wearing many hats? Then this marketing guideline will help you with your marketing plan.

    October 2013

    Sales Tip: Are Your Product Descriptions Losing You Sales
    If you are an e-commerce business, this is a must-read 

    Sales Tip: Local Business Website Marketing
    Google Places has now been replaced by Google+ Local pages which has features that work towards your target market and makes your business stand out.

    Sales Tip: Features Tell, Benefits Sell
    Differentiate your products from your competitors by personalising the descriptions of your products.

    Sales Tip: Word of Mouth Marketing: How Smart Companies Get People Talking
    Learn the steps that make word of mouth marketing work.

    September 2013

    Sales Tip: Put Facebook to Work for Your Business
    Use promoted posts to get the post showing in more news-feeds

    Sales Tip: Use Promoted Posts to Jump Start Your Facebook Engagement
    Facebook promoted posts is a simple and inexpensive way into Facebook marketing.

    Sales Tip: A Selection of our Recent Websites - from Excavation to Mobility Hire to Bookkeeping
    See a sample of the websites Anyware Web Marketing have built.

    Sales Tip: Malware - Install It With the Click of a Mouse
    How to avoid installing malicious software commonly known as 'malware'.

    Sales Tip: 5 Ways to Engage on Facebook
    For your Facebook page to be engaging you need people to like your posts, comment and share them. Find out the 5 ways to do this.

    August 2013

    Sales Tip: Exploring The Benefits Of Social Media Marketing
    Grow your follower base by posting effective content on social media.

    Sales Tip: Are You Losing Sales Because of Your Google Maps Listing?
    Are your business details correct on Google Maps? If not then you could be losing customers.

    Sales Tip: Principles of Marketing (14th Edition)
    Read about the fundamental principles of marketing, and how to create value and gain loyal customers.

    Sales Tip: Content Marketing: Insider's Secret to Online Sales & Lead Generation
    The internet has changed the way people buy. Good website content will educate and engage consumers about your product and services leading to a sale.

    Sales Tip: Disc Profiling And What You Need To Know
    Personality profiling tools can help to improve communication in the worksplace.

    July 2013

    Sales Tip:  5 Website Errors to Put People Off Buying From You
    Sometimes it's the things that are so simple to fix that end up turning people away.

    Sales Tip: Reviews - The Backbone of Searching for Businesses Online
    The way we do business online has changed. You need a strong link between social media, local search engines and public relations.

    Sales Tip: Is Your Website Simple, Memorable, Inviting and Fun to Read?
    People haven't got time to read boring website copy. Give them something that will interest them.

    Sales Tip: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
    A guide to marketing and public relations.

    Sales Tip: Small Business Marketing - Your Ultimate Guide: A Complete Guide to Construct and Implement a Marketing Plan that Intergrates Both Traditional...Marketing Methods for Your Small Business
    New marketing strategies for the internet still requires a mix with  traditional marketing approach.

    Sales Tip: Managing a Facebook Business Page is Easier With a Personal Profile
    If you have a personal page on Facebook then setting up a Facebook business page is easy and easily managed.


    Do I Really Need Google+ For My Business?
    Read Sales Tip

    Online Reviews and Why You Really Should Care About Them
    Read Sales Tip

    How To Go Viral with an Irresistible Offer
    Read Newsletter

    Using Video to Make Google Love You
    Read Newsletter

    Sales Tip
    Become the Expert in Your Business Profession
    Read Sales Tip

    Sales Tip
    Building Trust in the Sales Process
    Read Sales Tip

    Be the Trusted Expert
    Featured Client - Spectrum Health & Fitness
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    Sell More with a Sales Robot
    Featured Client - Racetech
    Read Newsletter

    A Lead Missed is Lost Forever
    Featured Client - Hanne Andersen
    Read Newsletter

    5-Ways to Build Trust and Boost Sales
    Featured Client - Bohemein Chocolates
    Read Newsletter

    How Your Marketing Machine Can Increase Your Conversions by 3200%
    Featured Client - Visage
    Read Newsletter

    Lead Your Customers Through Your Website
    Featured Client - UK Pension Transfers
    Read Newsletter

    Double Your Website Marketing Results
    Featured Client - Buck Electrical
    Read Newsletter

    Break it Down to Get it Done
    Featured Client - Shipmytrade
    Read Newsletter

    Home Page Secrets for Conjuring Customers
    Featured Client - V.I.C Cycles
    Read Newsletter

    The Unauthorised Guide to Happy Customers
    Sales Tip - Selling a Service
    Featured Client - Te Nahu Lovell
    Read Newsletter

    How writing your web site copy could cost you $32,000
    Sales Tip - Selling a Service
    Featured Client - Unichem Clive's Chemist
    Read Newsletter

    FREE SEMINAR - Simplify your Marketing AND your Website
    Why Update Your Website?
    Sales Tip - Asking Better Questions
    Featured Client - UPG Pipe Systems
    Read Newsletter

    FREE SEMINAR - Simplifying the Internet
    Website Marketing - Succeed Online in 10 Minutes per Day
    Sales Tip - "Product Pusher" or "Problem Solver"?
    Featured Client - RJS Business Systems
    Read Newsletter

    FREE SEMINAR - Simplifying the Internet
    Affordable web design – the hidden costs of a cheap web site
    Sales Tip - Every Sale Is Defined By Your Customer
    Featured Client - Pommygranate Training
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    FREE SEMINAR - How to Simplify your Marketing AND your Website
    Google Local Search - Get Your Business on the Google Map
    Sales Tip - Get The Most Out Of Business Networking Events
    Featured Client - Econo-Heat NZ Ltd
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    FREE SEMINAR - Simplifying The Internet, The Small Business Owners Guide to a Profitable Website
    How To Write An Article People Are Searching For - and Leverage It
    Sales Tip - Create Your Customer Database
    Featured Client - Bio 2000 Therapy Ltd
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    FREE SEMINAR - How to Simplify Your Marketing AND Your Web Site
    Use Google Adwords for Instant Results
    Sales Tip - The 80:20 Rule of Business
    Featured Client - Bing Dental
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    FREE SEMINAR - Simplifying the Internet...The Small Business Owners Guide to a Profitable Web Site
    Want More customers? Ask for them!
    Do you educate your customers while you work with them?
    Featured Client - Pudding Hill Lodge
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    FREE SEMINAR - Simplifying the Internet...The Small Business Owners Guide to a Profitable Web Site
    A Video Is Worth 1000 Words! 
    Do you educate your customers while you work with them?
    Featured Client - Ultibend Industries
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    FREE SEMINAR - How to Simplify your Marketing AND your Website
    Leading customers through to a sale
    Win Movie Tickets - Instant Prize Draw
    Featured Client - DGP Contracting
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    FREE SEMINAR - Simplifying the Internet
    Defining Great Goals for your web site
    Do you educate your customers while you work with them?
    Featured Client - Angels Wings
    Read Newsletter

    Find Your Niche Market to Find Your Best Customers
    FREE SEMINAR - Keep Your Business - Simple, Safe and Successful!
    SEO Success Story
    Featured Client - Amy Schulz Photography
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    Social Networking for Small Business - Part 2: Facebook is for over 35s & business, not teenagers
    Make Your Ideal Customers Magically Appear
    Win a Video on your web site - Instant Prize Draw
    Featured Client - Natraj Indain Restaurant
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    July 2009
    Social Networking for Small Business - Part 1: Intro
    A Video Is Worth 10002 Words!
    10th Birthday Gift for you
    Featured Client - Jatayah Ltd
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    June 2009
    Email Solutions for your website
    Why change my 'from' email address
    Featured Client - Pommygranate Training
    Read Newsletter

    Update your Web Site today
    What are your Customers thinking?
    Featured Client - Spectrum Theatre and io-NZ
    Read Newsletter

    Want to increase traffic to your web site?
    Perpetual Marketing Machine
    Testimonials Sell
    Featured Client - Amy Schulz Photography
    Read Newsletter

    3 Ways to Thrive in a Recession
    First Impressions Count
    Adapt or Decline
    Don't forget Google
    Featured Client - Full Circle Business Solutions
    Read Newsletter

    Search Engine Starter & Photography Web sites
    Want more customers?
    Who do you know?
    Featured Client - You2NZ
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    Want More Customers? Ask For Them!
    Did you know?
    Featured Client - David Lindsay
    Read Newsletter

    Stay In touch with all your customers
    Email newsletter promotion
    Did you know - You can advertise on Find It Online for free?
    Featured Client - Courier Connect
    Read Newsletter

    Communicate with your best customers!
    Sell to existing clients
    Free email newsletter subscription
    Did you know?
    Read Newsletter

    Domain Name scams, they are everywhere!!
    Look after your domain name
    How to create hyper links
    Featured Client - Radiola Aerospace
    Read Newsletter

    When was the last time you updated your website?
    Benefits of Updating your web site on a regular basis
    Email Overload Help
    Adding a Watermark
    Read Newsletter

    How to please clients with a thank you gift
    Keyboard Shortcuts
    Convert Office 2007 format
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    FAQ, More than meets the eye
    A fresh look at FAQs
    Sales Tip of the Month
    Refer a Friend
    Read Newsletter

    Make your first impression count
    Sales Tip - Three key business elements
    Simplifying the Internet
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    Sell More by Selling Later
    What is SMTP and POP3?
    Featured Client - Healthy 1020
    Read Newsletter

    Online Forms - How they make things safe for you
    What is a robot, spider or crawler?
    Read Newsletter

    Editable Pages - How they can help you save money...
    Cut website costs by editing your own pages
    Using Google as your online dictionary
    What are Cc and Bcc?
    Read Newsletter

    Give Away Product or Money to Boost Sales
    What is a firewall?
    Read Newsletter

    Backup your data
    Seasons Greetings
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    What is the best online payment for you?
    Christmas is coming
    What exactly is a blog?
    Read Newsletter

    How testimonials can help you
    Are you receiving all your emails?
    Featured Client - Harbour City Tree Care
    Read Newsletter

    Domain Names
    Hotmail Accounts
    Microsoft Daylight Savings Update
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    Email Spam - What do you do?
    Optimize - Internet Security
    How to make links work for you
    Featured Client - NZ Van Lines
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    Use Newsletters to stay in touch with your valued customers...
    Staying in touch with your customers
    What is a PDF?
    How to bookmark a website
    Read Newsletter

    Sell Your Products Online
    What is a URL?
    Featured Client - Thompsons Horse Centre
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    Survey Your Clients
    Customer Feedback Surveys
    Simplifying the Internet
    Read Newsletter