Understand What People Want To Buy So You Can Sell It To Them
By Phil Donaldson, owner of www.anyware.co.nz.
Before the Internet, you had to spend a lot of time and money to find out if people would buy
Traditional Methods Require Traditional Investment
You didn't want to learn your product was not quite what people wanted after you had gone
to the expense of developing it.
So you had to survey people on the street, run telemarketing campaigns or hold focus
But now, with the help of the Internet, you can understand how people think when they
search for your product.
Understanding without the Expense
Imagine typing in a few keywords and finding out how many people are searching for those keywords.
You could quickly get an accurate idea of how popular your product would be.
If you knew there were 11 searches for "diesel radio control boat" in the major search engines
every month then you would also know that people are trying to find information about them.
So they probably want to buy them.
Now image this place could look up a thesaurus and give you hundreds of variations on your
keywords and tell you how many people are searching for each variation.
You could easily understand exactly what people think of when they search for your type of product.
You might discover that while there are 11 searches for "diesel radio control boat", there are also
184 searches for "gas rc boat".
Do you still want to sell diesel radio control boats?
Carve Out Your Competition
What if there are already 15 websites selling diesel radio control boats and only 3 websites selling
gas radio control boats?
You would know that demand is high and competition is low for "gas rc boat". So carve out your
niche market in gas radio control boats and suddenly you are no longer competing with the diesel,
sail or electric radio control boat markets.
And now that you are focussed on gas radio control boats, your message is not diluted by
diesel, sail or electric radio control boats. It's much easier to become known as the first place
to look for gas rc boats.
Vote The Name You Know...
Tacky political campaigns aside, now you know the words your prospects think of when they
look for your products. So if you can, use them in the name of your product.
When you choose between 10 products and the name of one of them contains the words you're
thinking of, which product would you look at first?
You probably guessed that you don't have to imagine this place. It's called Wordtracker, and
it's one of the most useful tools I've ever seen.
You can try it for free, or get a paid subscription.
As with all free services, the free version of Wordtracker doesn't have all the bells and whistles
of the paid service. But unlike most paid subscriptions, Wordtracker is available for as little as
US$6 for a one day subscription.
So throw out your surveys, telemarketing campaigns and focus groups and give
Wordtracker a try.
( http://www.anyware.co.nz/wordtracker.html )
You won't get the detailed analysis of traditional market research, but you will get a very good
understanding of what your customers are looking for.
And you can do it in a few hours or less.
Get more detail: understand who your customers are and what they really want:
About the Author
Since 1998, Phil Donaldson has helped hundreds of business owners understand, in plain English, how their web sites can help their businesses grow, and find the simplest solutions to do it.
If you'd like to apply this system to your business, but don't have the time or inclination to complete all the steps yourself then we can help.
Contact www.anyware.co.nz for professional web design and search engine marketing services in Wellington, New Zealand.
Free content for your web site, see: Search Engine Optimisation Article
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