The Merchants Guide to Email Etiquette - Quick Reference

The Merchants Guide to Email Etiquette - Quick Reference

By Phil Donaldson, owner of

For detailed explanations for this quick reference, read the article:

Be Courteous

  • Write like you would in a printed letter
  • Say please and thank you
  • Never reply when angry
  • Personalise - call the recipient by name
  • Avoid profanity
Be Clear
  • Use a relevant subject line
  • Check spelling and grammar
  • Be concise
  • Don't leave questions unanswered
  • Beware of abbreviations
Reply with Context
  • Use the reply button
  • Quote the Previous Email
  • Reply above quoted text
  • Reply fast to impress
Sell Yourself
  • Refer to your web site often
  • Use a signature
An Ounce of Prevention
  • Read it twice before sending
  • Keep it safe - don't email private information
  • Avoid fancy stationery
  • Scan for viruses

As you can see, there are a lot of things that affect your chances of making a sale.
Which ones do you need to improve on?

About the Author
Since 1998, Phil Donaldson has helped hundreds of business owners understand, in plain English, how their web sites can help their businesses grow, and find the simplest solutions to do it.
If you'd like to apply this system to your business, but don't have the time or inclination to complete all the steps yourself then we can help. Contact for professional web design and search engine marketing services in Wellington, New Zealand.
Free content for your web site, see: Search Engine Optimisation Article

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